Selling online
The Internet is about convenience and accessibility; the World at your fingertips! Shopping on-line lets you research what’s out there and seek out the best deal.
After speeding past the $100-billion mark just three years ago, online sales will top $200 billion this year (Forrester Research). Online sales are projected to grow between 30% and 40% each year, while traditional retail growth is expected to hover around 4% (source Plunkett Research, Ltd).
PQL Web Solutions have created e-commerce sites selling goods as diverse as jewellery, fossils and e-books. They share common factors, such as clear navigation and secure payment processing for the customer, though each site is created from scratch to a design agreed with the retailer. While a lot of focus is given to the customer's shopping experience we also concentrate on providing the retailer with an easy to use but effective administration suite for viewing orders and maintaining the products for sale.
Whatever your product, it can be marketed and sold online, though branded or speciality goods are often particularly good sellers.
Some of our projects are for established retailers who want to expand and offer their goods to a national or international market, though many are for new businesses wishing to set up a professional sales operation without the costs associated with the traditional 'bricks n mortar' shop.
Effective online marketing is essential to e-commerce success. Paid promotion across the major search engines can drive a large amount of traffic to your shop. Many of our retailers appear in the top three search results for phrases relating to their products, and this generates a large proportion of sales.
Click e-commerce site tips for more information about our approach to e-commerce projects.
PQL created the site and oversaw the online marketing. The first twelve months site turnover was 20 times the development cost with 42,000 visitors generating over 1000 orders.
